Hello, I’m Ryleigh.
Aspiring Marketing Professional.
About
Education
I am completing a Bachelor of Science in Psychology at Texas Christian University, where I hold a 3.87 GPA and Dean’s Scholar distinction and will graduate in December 2025. My studies are enriched by minors in General Business and Entrepreneurship & Innovation, allowing me to blend behavioral science with market strategy. Beyond the classroom, I advance my field interests as a member of Psi Chi, the International Honor Society in Psychology, and sharpen my entrepreneurial skills through TCU’s Entrepreneurship Club. Consistent Dean’s List recognition, membership in the National Society of Leadership and Success, and long-standing involvement with the National Cutting Horse Association underscore the discipline and leadership I bring to every endeavor.
Experience
Beyond campus, I sharpen my craft as a Marketing & Events Associate with La Pulga, where I coordinate campaign logistics, plan on-site activations, and cultivate customer relationships. Earlier, as a Marketing & Events Intern at West Fort Worth Management, I helped stage high-profile galas and oversaw branded merchandise for large clients. I have also supported luxury positioning as a Marketing & Administrative Intern at Tower Custom Homes and contributed to raising $4.5 million for pediatric-cancer charities through volunteer event work at Texas Motor Speedway.
New Venture Development: Brand Launch
The Original 817 is my venture-development capstone: a Fort Worth–inspired apparel label that turns the city’s 817 area-code pride into contemporary street-meets-western designs. I carried the project from market research and brand identity through supplier sourcing, Shopify launch, and social-media campaigns, releasing limited-run drops that sold out at pop-ups and online preorders.
Entrepreneurship
Pfizer Simulation: ProGluco
I shaped the market-access strategy for Pro Gluco, a lipoic-acid-based therapy for Type 2 diabetes—translating clinical and health-economic evidence into a persuasive NICE reimbursement dossier and defining the brand’s UK launch positioning.
New Venture Feasibility Analysis
Conceived and prototyped Fro Yo To Go, an automated frozen-yogurt vending machine venture that I steered from market research through design and pitch, delivering customizable treats in under a minute.
Sweat Fresh
Created Sweat Fresh, a post-workout hair-refresh mist concept, leading the full go-to-market plan—from consumer insight and product positioning to brand identity, packaging mock-ups, and social-media launch strategy—aimed at active Gen Z and Millennial women seeking quick, on-the-go freshness.
Marketing Work
XBOX Nomad
Crafted the marketing blueprint for Xbox Nomad, repositioning the classic Xbox 360 as a handheld “play-anywhere” console for nostalgia-driven gamers and outlining target segmentation, value proposition, and launch campaign strategy.
RY Brand Beef
I launched Ry Beef, a direct-to-consumer venture that raises additive-free, grass-fed cattle and markets the beef through a brand story centered on transparency, ranch heritage, and sustainable practices—overseeing everything from label design and social-media storytelling to pop-up tasting events that convert curious food lovers into loyal customers.
Senior Seminar in Psychology: Blessing or Burden, The Effects of Hyperthymesia
Senior thesis on hyperthymesia, investigating how autobiographical super-memory influences cognition and emotion.
Psychological Studies
Research Methods in Psychology: Effects of Musical Valence on College Students Anxiety Levels
Authored a research paper exploring how musical valence influences college students’ anxiety, revealing that positive-valence tracks markedly reduce self-reported stress compared to neutral or negative music.
Understanding Flow through the Eyes of Mihaly Csikszentmihalyi
Wrote an analytical paper on Mihaly Csikszentmihalyi’s legacy, tracing how his Flow Theory and systems model of creativity reshape our understanding of optimal experience and the social-cognitive conditions that foster breakthrough ideas.
La Pulga
La Pulga
As a Marketing & Events Associate at La Pulga, I recently wrapped our activation at the Mambo Miles 5 K in Dallas, where I handled booth logistics, sampling flow, and real-time consumer engagement. Day-to-day, I source and prep event materials (for example, coordinating droppers and display pieces for our upcoming Sip Tequila collaboration), brief brand-ambassador teams, and track post-event metrics to refine tactics. I have been involved in lining up summer “La Poolga” pool-side tasting series across Texas and assisting with launch logistics for first-ever showcase events in Colorado and Rhode Island—small but important steps in the brand’s move from local favorite to emerging national player. My role blends on-site execution, partner outreach, and campaign coordination, all aimed at strengthening La Pulga’s presence in new markets and deepening customer loyalty.
Contact me!
Email: ryleighf@gmail.com
Phone: 940-440-0133
